Design Work
Designer by Training, Storyteller by Nature
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I’m a knowledgeable Graphic Designer with a solid foundation in the performing arts, passionate about crafting experiences whether on a page, a stage, or in a classroom. With a formal design education and years of performance experience, I bring a unique blend of visual storytelling, creative thinking, and people-centered communication to every project I take on.
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Through my work in music theatre and education, I’ve developed a deep understanding of audience engagement, collaboration, and improvisation — skills that now inform my approach to design. I thrive in ensemble environments, adapt quickly, and bring both structure and play to my creative process. From brainstorming concepts to presenting final outcomes, I’m driven by curiosity, clarity, and connection.
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Key strengths include:
• Visual Communication & Storytelling
• Ideation & Concept Development
• Feedback Integration & Iterative Design
• Collaboration & Ensemble Leadership
• Time & Project Management
• Clear, Impactful Presentation Skills
• Adaptability Across Creative Contexts
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My creative journey is rooted in empathy, fueled by imagination, and guided by the belief that great design and great performance share the same goal: to move people.
Projects
Freelance and University related projects - click the images and/or links to view the full format.
Classic Book Reboot Design Proposal Project (2025)
The Secret Garden
The target audience for this reboot includes adults struggling with mental health issues such as anxiety, depression, or burnout. It is also targeted to individuals who seek comfort, escapism, and emotional healing. A classic reboot of The Secret Garden offers a solution with its underlying themes of renewal, self-discovery and nature’s restorative power.
Melbourne Writers Festival Event Flyer (2025)
A promotional print communication piece for an event from the 2024 Melbourne Writers Festival.
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Chris McCutcheon Design
Logo + Branding Kit (2024)
Chris McCutcheon is a Garden and Interior Designer who needed a new brand mark, branding kit and headshots suitable for a sole trader. ​​​
Luxury Product Packaging Design (2024)
SilkVeil - 100% Silk Sleep Mask
Discover the Silk Veil, a premium sleepwear eye mask that harnesses ancient wisdom and modern design to create a rejuvenating sleep experience. ​
This final solution features the watercolour graphics balanced with the geometric graphics, playing with the essence of silk and self-care. The stock choice for this luxury product package would be a Royal Sundance 300GSM.
The Reef Loves You Back (2024)
Design Campaign Strategy
A national campaign commited to protecting the Great Barrier Reef, one sunscreen at a time.​
The Great Barrier Reef (GBR) was World-Heritage Listed in 1981 and is considered one of the Seven Natural Wonders of the World. As of March 2024, The GBR is confirmed to be experiencing its fifth mass bleaching event. The Reef Loves You Back campaign will spread awareness on harmful sunscreens and promote the use of Reef-Friendly sunscreens.
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RBGV Annual Report Design (2024)
Publication Design
La Magie du Cinema: The Staging of Michel Gondry (2024)
Publication Design
The music clips of contemporary filmmaker Michel Gondry have been inspired by the work of two pioneers of spectacular cinema: Georges Méliès and Busby Berkeley.
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The target audience of this publication are design & cinematography students, professionals and enthusiasts. The age group of this audience is wide from those 18 - 50 years old.​
Redlands Coffee Hop (2023)
Print Publication
The purpose of this guide is to increase participation in the hospitality sector and raise some awareness of the growing cafe culture on the Redlands Coast. It will inform and promote these coffee hubs to the target audience and encourage a flow-on effect to nearby attractions and activities.
Redlands Coffee Hop (2023)
Digital Publication
An interactive publication of "A Redlands Coffee Hop"
​Mobile: https://xd.adobe.com/view/9078321c-e550-4361-a2e6-6c3f340cd1e3-c52b/?fullscreen
Web: https://xd.adobe.com/view/72a9ef7e-deb4-4d3a-9ce9-218b9227f1d2-27fa/?fullscreen
Super Geared Activewear Website Design (2023)
Interaction Design for the Web
An online activewear brand that combines quality with dreams and imagination. With Super Geared, be inspired to train like a superhero and reap the mental and physical benefits.
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Web Prototype: https://aml2v5.axshare.com/?id=gknyyc&p=index&c=1
The Nature Kids of Siargao (2023)
Brand and Identity Design
The Nature Kids of Siargao is a project/charity organisation located in Siargao Island in the Philippines.
They seek to combat the growing trash problem of the island by upcycling and educating the children conservation and land management for the future.
Clark St Coffee - Retail Skateboard (2022)
Brand Focused Packaging Design
Clark St Coffee is a Cafe and Coffee Roaster in Melbourne Victoria Australia. The brand has a core pillar of
sustainability across packaging, keep cups and coffee operations. The visual aesthetic is minimalistic with
accents of wood and warm tones.
For this project I pursued the Skateboard product - considering the consumer demographic of trendy young Melbourne dwellers who value coffee and sustainable living.
Sameness (2022)
Photography for Design
A portrait series of expats living in Beijing, China. I set out to capture my peer’s personalities in a photograph. The performance industry values our ability to play a character. But our identity is defined by our ability to be ourselves.
Link: https://issuu.com/aysadesigned/docs/aysa_flynn_103786044_2b_issuu
