Current Design Projects
The current project is ROCKIT Productions' brand and visual identity. There were initially three owners and one decided to leave, therefore the remaining owners believed that a shift in operations would be well accompanied with a visual rebrand.
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Overview of business: ROCKIT Productions is the leading home of Musical Theatre Training in the Redlands Coast. They offer performing arts classes, musical theatre programs and accredited courses in Dance and Musical Theatre. Schools often partner with ROCKIT to produce high quality musical performances in school environments.
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The scope of this project is ongoing, it is not limited to the branding and includes marketing strategy, print publications (internal, B2C & B2B), website & social media content and apparel.
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Check out my process on LOOM here: https://www.loom.com/share/00ae0a1c041a4b9bbf26e6c401bcdb94
This deck was presented to the client to understand their competitors and identify saturation & gaps within the market.
The audit involved looking at competitors' social media channels, branding and making comparisons.
The rating scale shows the gaps and creates the understanding around the visual identity as a whole and its use in social media channels.
This deck was presented to the client to understand their competitors and identify saturation & gaps within the market.
Competitor Audit
Before diving into sketching & typography, research was conducted on competitors to understand the market.
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The owners were also asked to answer relevant questions around the 'ROCKIT' brand - to gather buzz words to develop their visual identity.
Visual Research
Visual research as been conducted and collated on logos from other Musical Theatre Training Institutions, Kids Entertainment Houses & Youth/Inclusive designs.
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Visual Research on styles of logos have also been collated using the buzz words of established, contemporary & playful.
Other Musical Theatre Training Institutions (Brisbane, Australia & Global)
Children's Entertainment & Production Houses (Theatrical & Television)
Inspired by ROCKIT's value of encouraging individuality in every student
Other Musical Theatre Training Institutions (Brisbane, Australia & Global)
Out of these six marks, the clients really like Mark 3, Mark 4 & Mark 5.
Mark & Type Explorations
These explorations have been inspired by:
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Origin story: idea of upward momentum (rocket)
Key themes: belonging, growth and excellence
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